California-based cultivated meat start-up UPSIDE Foods has made history with the first consumer sale of cultivated meat in the United States. The company launched its cultivated chicken at the Michelin-starred Bar Crenn with hosts Chef Dominique Crenn and UPSIDE Founder and CEO Uma Valeti. This launch marks the return of cultivated meat to the restaurant's menu following its removal over five years ago due to concerns about the negative impacts of conventional meat production.
“It represents a giant leap towards a world where people no longer have to choose between the foods they love and a thriving planet. I can’t wait for more people to get their first bite – it’s a magical moment that inspires an exciting world of new possibilities.” - UPSIDE Foods CEO Uma Valeti.
“It’s the first time meat has made it back on my menu since 2018, because UPSIDE Chicken is the first meat that I feel good about serving. From its exquisite flavour and texture to its aroma and the way it cooks, UPSIDE Chicken is simply delicious, and it represents a significant step towards a more sustainable and compassionate food system.” - Chef Dominique Crenn.
Invitees to this event included winners of UPSIDE Food's social media contest, who were selected for their commitment to fostering a better future. These winners also received a tour of UPSIDE's Engineering, Production, and Innovation Center (EPIC) where the cultivated meat is developed.
UPSIDE's cultivated chicken will be available at Bar Crenn through ongoing UPSIDE services, commencing later this year. To sign up for this dining experience, visit Bar Crenn's website.
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Image Credit: Upside Foods