A first-of-its-kind live consumer test was held by Israeli cultivated meat company SuperMeat. In the test, 71% of consumers chose cultivated meat over conventional meat when sampling a crispy chicken sandwich. SuperMeat owns The Chicken, the world’s first restaurant to serve cultivated chicken. The company recently partnered with a Japanese food giant and plans to launch their product line in the U.S. next year.
Image Credit: SuperMeat